PROJECT GOAL
The goal of this project was to develop a brand identity for SIP, a coffee shop built around simplicity and efficiency. By removing unnecessary elements and focusing on what matters most, the brand aims to create a straightforward, approachable experience that resonates with its Gen Z audience and reflects their desire for authenticity and individuality.
DESIGN DESICION
The logo uses a minimalistic design to reflect SIP’s focus on simplicity, removing unnecessary visual elements to keep the identity clear and recognizable. This approach extends throughout the branding, using clean layouts and straightforward typography. To balance the minimalism with personality, custom receipts and emojis are incorporated into the brand’s touchpoints. These playful details create moments of interaction and help SIP connect with its Gen Z audience through a familiar, casual visual language.
